The British Acupuncture Council (BAcC) has appointed Pegasus after a 10-way pitch process to raise the profile of BAcC and drive patients through its members' doors. The campaign will ensure acupuncture is placed firmly on the media agenda, generating positive national exposure which informs consumers where and how to find a BAcC practitioner.
The BAcC has a membership of more than 3,000 professionally qualified acupuncturists and is the UK's largest professional body for the practice of traditional acupuncture. Pegasus has been appointed to educate consumers on the benefits of traditional acupuncture and effectively communicate the credentials of the BAcC and its members.
Caroline Lane, Marketing and PR Manager at BAcC, comments: 'The British Acupuncture Council aims to define the professionalism of acupuncture and influence the future of healthcare. Pegasus has shown a strong strategic understanding of the development of our organisation and we feel confident they will deliver given their extensive healthcare experience, creativity and results-driven approach'
Helen Yeardsley, Board Director at Pegasus comments: 'The British Acupuncture Council prides itself on its extensive training, best practice and health and safety guidelines but its accreditation is not widely recognised. We're looking forward to leveraging our extensive healthcare experience and contacts to encourage consumers to choose acupuncture, and seek out BAcC practitioners to deliver their treatment.'
Pegasus will start work as an extension of The British Acupuncture Council team with immediate effect.
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