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British Acupuncture Council appoints new CEO

British Acupuncture Council appoints new CEO

The British Acupuncture Council has announced the appointment of a new chief executive officer, who will start her role today [11 December 2019]. Jennifer Norton has worked for the past 13 years in the charitable sector at senior management level and has a wealth of experience in the membership sector.

She replaces interim CEO Teresa Williams who left the British Acupuncture Council (BAcC) in September.

Ms Norton said: 'I am honoured and excited to take up the role of CEO at the British Acupuncture Council. As someone who is passionate about the dissemination of science to support best practice, I look forward to working closely with staff, the chair and the governing board.

'With these talented people we will launch the next phase of development in the BAcC’s 25th Anniversary year, providng significant value to our members and serving to promote their high professional standards and exceptional work to the wider public.'

Chair of the BAcC’s Governing Board, Sarah Atwell-Griffiths, said: 'We are delighted that Jennifer Norton has accepted the role of CEO and look forward to working with her closely to promote the interests of our members.

'She brings huge experience to the role, which will enable her to hit the ground running and lead us towards exciting new horizons in 2020 and beyond.'
Ms Norton began her career as publications officer for the Nutrition Society in 2006, following a BSc in Human Nutrition at the University of Westminster.

She worked her way up through the organisation, holding roles including assistant editor, business development director and, for the past three years, director of secretariat services, where she was responsible for charity administration and governance.

In 2015 she set up the eNutrition Academy (eNA), a charity to support African scientists create online content to enable open access to learning modules.


Notes to editor

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About the BAcC

The British Acupuncture Council (BAcC) has a membership of nearly 3,000 professionally qualified acupuncturists. It is the UK's largest professional body for the practice of acupuncture. BAcC members practise a traditional, holistic style of acupuncture diagnosis and treatment based on a system developed and refined over 2,000 years. To achieve BAcC membership, practitioners must first undertake extensive training in traditional acupuncture (minimum three years full-time or part-time equivalent), which includes physiology, anatomy and other biomedical sciences appropriate to the practice of acupuncture.

Traditional acupuncture

Traditional acupuncture as practised by members of the BAcC is based on Chinese medicine principles that have been developed, researched and refined for over 2,000 years. Traditional acupuncture is holistic, not focused on isolated symptoms. It regards pain and illness, whether physical or mental, to be a sign the whole body is out of balance. Western or medical acupuncture is a more recent development practised predominantly by doctors and physiotherapists, who use acupuncture techniques within their existing scope of practice on the basis of a western medical diagnosis. There is a growing body of evidence showing how effective acupuncture is in a range of conditions:

Why use a BAcC practitioner?

Only British Acupuncture Council members belong to a Professional Standards Authority accredited register, providing professional guarantees of safety, education and continuing development (

Look for the letters MBAcC after the name of your acupuncturist to ensure:

  • extensive training – minimum three years degree level – with relevant western medicine including anatomy and physiology
  • adherence to BAcC codes of safe practice and professional conduct
  • compliance with current health and safety legislation
  • full insurance cover for medical malpractice and public/products liability
  • mandatory continuing professional development to keep knowledge and skills up to date
  • postgraduate study of special interests such as pain management and acupuncture for children

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Katie Osborne

Tel: 07990 922615